Founding applications closeOctober 28, 2026ten student seats per cohort

founding membership

A Professional Website for Your Business, and a Marketing Education for a Student.

Your custom website, hosting and Google Business Profile, handled. Every inquiry gets an automated email response, and every finished job gets an automated Google review email, so the follow-up happens while you work. Every membership sponsors one student, grades 6 to 10.

$3,564 for the year ($297 a month), or $497 month to month.Design included. No startup fee. No contracts.

a letter from lara

A Letter from Lara Nelson

Dear friend,

Thank you for being here. These are my own words, and I mean every one of them.

I grew up in Mira Mesa, San Diego, half Filipino and half Irish, which taught me early that there are two sides to every coin. In 2008, California State University San Marcos awarded my team its Project of Distinction, one of only three given that year.

Everything since has been an education in business from the inside: the real numbers behind small companies at a financial institution, co-directing a cosmetology school known as the “Harvard” of its field, and seven years beside a top-producing agent at the number one boutique luxury real estate brokerage in Las Vegas.

Here is what all of it taught me. At the heart of every business is a heartbeat, and the heartbeat is a person. I care for my clients’ businesses as if they were my own, because I know what it costs to build one.

The most important education, though, came at home. My son is eleven and autistic, the greatest gift God has given me. I homeschool him because the system could not give him what he needs. At home he grew fast. Back in a classroom he regressed. So we built a school of our own.

That school is 28th & Vine, a marketing studio and school. Our clients fund it, and every membership gives one seat to a student: their own child, someone they nominate, or a young person we place. The students learn what I do every week for real businesses: how to understand a customer, tell a story, and put AI to work with judgment. I keep the classes small so each one gets my attention.

I believe children should be shown early that they can be part of the family business, grow into it, or start their own. Start them young.

Thank you for being a founding member. Your website is in good hands, and so is the seat.

With gratitude,

Lara Nelson

Lara Nelson, founder · 28th & Vine, marketing studio & school

how it works

Four Steps, All by Email.

  1. Apply

    Nothing charged. Lara replies by email.

  2. Enroll

    Sign the agreement, pay, begin.

  3. Send Your Content

    Pick a direction. Send words, photos and logins.

  4. Launch

    Lara designs. You review. It goes live, and the follow-up runs itself.

selected website work

Pick a Direction. We Make It Yours.

You start from a site we have already built, then it is adapted to your business. That is what keeps it affordable.

Aaron Williamson speaking to camera

Aaron Williamson, on working with 28th & Vine.

  • The first screen of luxury.vegas
    luxury.vegasJD Diaz, luxury real estate advisor | IS LUXURY
    Visit Site

    I wore many hats for JD for seven years: luxury real estate marketing and branding, and everything it takes to support a top producing agent while the business grew.

  • The first screen of zionbarbers.co
    zionbarbers.coBarbershop, Saint George
    Visit Site

    A shop website: design, build and hosting.

  • The first screen of adhocfire.com
    adhocfire.comFire investigations, Hollister
    Visit Site

    A professional services website: design, build and hosting.

what your business receives

The Online Presence, Handled.

Both memberships include all of it.

  • A Five-page Website

    Home, about, services, contact, and one more. Built for a phone first.

  • Creative Direction

    Adapted to your services, your story and your look.

  • Hosting

    Secure, and included while you are a member.

  • Google Business Profile

    Set up or tidied, properly.

  • An Automated Email Response

    Every inquiry answered instantly, in your name, while you work.

  • An Automated Google Review Email

    Your review link, sent when the work is complete. No chasing.

Extra pages quoted separately. The finished website is yours.

how your membership gives back

Every Membership Sponsors One Student.

Six weeks of marketing and branding for a student in grades 6 to 10, by email, on a smartphone. The seat is yours to give.

What Students Learn

  • Understanding a business and its customers
  • Developing ideas and using AI thoughtfully
  • Branding and storytelling
  • Scripting, smartphone filming and video editing
  • Applying constructive professional feedback

The Final Project

A 15-second marketing video. Students who finish earn a certificate from 28th & Vine.

Three Ways to Give the Seat

  • Your Own Child

    Enroll an eligible student in your family.

  • A Student You Nominate

    A niece, a neighbor, an employee’s child.

  • A Student from the Community

    Make the seat available and we place it.

membership

Same Services. Same Seat. Choose How You Pay.

Applications close October 28, 2026. Ten seats per cohort.

Annual Membership

$3,564Paid upfront, annually

Equivalent to $297 per month

  • Sponsored student cohort begins November 11, 2026
  • Everything above, and one sponsored seat
  • Design included, no startup fee

Billed once, for twelve months.

Monthly Membership

$497per month

Month to month, no long-term commitment

  • Sponsored student cohort begins January 11, 2027
  • Everything above, and one sponsored seat
  • Design included, no startup fee

Note: if you cancel, the student seat ends with the paid period, even mid-course.

You own your finished website. Hosting needs an active membership. Full terms in the service agreement.

Questions

The Answers, Plainly.

Anything else, ask in the application.

Do I need to have a child to join?

No. You choose who gets the seat: your own child, a student you nominate, or a student we place.

When will my website launch?

Once your words, photos and logins are in, you get a date. Not before.

Who owns the website?

You do. Hosting and the ongoing services need an active membership.

What happens if I cancel?

You keep the finished site. Hosting, the automated emails and the student seat end with the paid period, even mid-course. The service agreement has the details.

What does the student make?

A 15-second marketing video, for their own idea or a parent's business. Students who finish earn a certificate from 28th & Vine.

What does the student need?

A smartphone and video-editing software. Lessons and feedback arrive by email. Where lessons use ChatGPT, its age rules apply: under 13 with an adult, 13 to 17 with a parent's permission.

application

Apply for a Founding Spot.

Applications close October 28, 2026, or when the ten seats in a cohort are filled.

Nothing is charged. No seat is reserved. Lara replies by email.